Alcove was created to close a gap the market has left open.
Customers deserve better than a clunky insurance buying process.
Partners deserve better than expensive, operationally heavy programs or thin referral models that promise a lot and follow through too little.
Alcove was created to build a better option: one that is easier to embed, easier to operate, and better for the people on both sides of the relationship.
Built by operators who know the work.
Jason DuHaime spent a decade at the intersection of private capital and insurance distribution, advising private equity sponsors on brokerage, MGA, wholesale, and tech carrier investments — and then working with those management teams on growth, producer retention, and technology architecture. He has seen the partner-first model work at scale and built Alcove to execute on it.
Tom Geraghty built a scratch insurance agency to 6,000 customers and $3 million in annual commissions using almost no technology, then sold it to a larger consolidator. He is the proof that operator discipline compounds the model, and he is now here to prove what happens when you add real technology to that discipline.
Together, they built Alcove because the gap they kept seeing (partners without a modern insurance option, customers without a guided experience, agencies without a scalable operating model) was too obvious and too large to leave alone.
Five things that shaped how we built Alcove.
Insurance should feel clear, guided, and human.
Technology should remove friction, not add it.
Partners deserve transparency, a fair share of economics, and real follow-through.
Customer stewardship matters after the sale, not just before it.
Long-term value comes from service, trust, and consistency.
We built Alcove to embed insurance where trust and intent already exist — and to serve that moment well.
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